Further, our commitment to quality, integrity and innovative techniques ensures accurate reliable and actionable research findings.
More importantly, our team wants to provide the insight businesses need. They work to fully connect with and understand each client, their markets and consumers.
Dr. Frank K. Brown has been actively involved in consumer research since 1974, founding MarketSearch in 1985. He received a B.A. and M.A. from Baylor University and earned his doctorate in sociology from the University of North Carolina at Chapel Hill. He began his professional career in market research after teaching social psychology and research methods at both Emory University and the University of South Carolina.
Frank is recognized nationally for his ability to produce practical research for clients. His philosophy, embodied in his style of research and interpretation, focuses on building for clients an understanding of why people behave the way they do, why they perceive what they do, and how clients can better establish a link between their interests and those of their customers or constituencies. » Back to top
Fenton Overdyke joined MarketSearch in 1996. In his position as Vice President, he is actively involved in the management and strategic direction of MarketSearch. Fenton also serves as the primary client contact for a broad range of research issues, and is involved in all phases of the research process, from client consultation and methodology recommendation to analysis and reporting of findings.
Fenton has worked extensively in the areas of travel and tourism, the electric utility industry, communications, commerce/economic development, and higher education. His experience, insights, and familiarity with trends in these areas have proven invaluable to clients.
He holds both a B.S. in Marketing and an M.B.A. degree from the University of South Carolina. In his M.B.A. coursework, Fenton pursued his interest in strategic issues relating to new businesses, entrepreneurial ventures in existing businesses, and strategies for growth and innovation.» Back to top
Graceanne Cole has been actively involved in consumer and market research since 1976, and has been with MarketSearch since 1986. She received her B.S. degree in Consumer Research from Millikin University in Decatur, Illinois, and continued her education through the Furman/Clemson M.B. A. program.
She has served as Vice President of Research for a packaged goods manufacturer/marketer and Senior Account Planner for a major Southeastern ad agency. In both capacities, she was responsible for tracking market and industry trends, developing and testing new consumer products and concepts, tracking consumer awareness and attitudes on a national basis, and monitoring and analyzing syndicated data. Graceanne brings to project design and analysis a clear understanding of what makes information understandable, relevant, and, most importantly, useable. She oversees the design of most MarketSearch studies and is actively involved in quantitative and qualitative analyses and reporting.» Back to top
Melinda Mukofsky is responsible for the general management and coordination of quantitative projects, sample development, billing and payables, and client service.
She has been personally involved in the data collection and field management of thousands of projects. Her hands-on experience gives her the ability to anticipate and solve problems before they can affect a project, and her organizational skills and attention to detail guarantee the reliable data that is the backbone of the research process.
Melinda has been working in the field of research since 1981, joining MarketSearch in 1985, the year the firm was founded. She holds a B.S. degree from the University of South Carolina.» Back to top
Kathy Harsey oversees every logistical phase of focus groups, N-Sights, and other qualitative operations. Her extensive experience in the focus group research process gives her a valuable perspective on demographic characteristics of the market, which helps significantly when consulting with clients on project design. Her efficient management of qualitative services has established the firm's reputation for outstanding service to customers when it comes to full-service or field-service projects.
She has been in the research field since 1981, joining MarketSearch in 1985, the year the firm was founded.» Back to top