Industry Focus
Advertising
We understand advertising research and are sensitive to the relationship between an agency and their client. Our ability to step in as a partner adds value to the agency’s overall marketing strategies.
We were integrally involved with the nationally recognized “Highways or Dieways” highway safety campaign from the early stages of concept development through the continuous tracking of awareness and impact.» Back to top
Travel / Tourism
From a demographic, geographic or psychographic perspective, we can help tourism clients promote their destinations more effectively.
We have been privileged to work with South Carolina Parks Recreation and Tourism on studies involving visitor profiling, travel motivations, inquiry conversion, and advertising concept awareness/effectiveness.» Back to top
Healthcare
Our studies conducted for healthcare institutions and insurance companies range from general image and awareness studies, advertising development, name and/or logo development, new product/service/facility development, strategic planning, to patient satisfaction monitoring and employee surveys.» Back to top
Food
From new product development to packaging and branding, our research has touched virtually every area of the food industry, including advertising development, taste tests, product recall, packaging and name testing.
We have worked with brands including Dean Foods, Hot Pockets, Perdue and Tyson in areas such as new product introduction, package and label design, product naming and brand development.» Back to top
Financial Institutions
We work with a variety of financial institutions on a range of marketing and customer service issues. Projects have included comprehensive repositioning and branding studies, community image assessments, logo and naming studies, customer service assessments and satisfaction tracking, communications development, and new product development testing. An area of specialty includes market development for community banks.» Back to top
Education
We have conducted comprehensive research projects for private schools and major universities. Following the Education Accountability Act of 1998, we partnered with the South Carolina Education Oversight Committee to gauge general attitudes toward education and accountability among the general public, community leaders, educators, administrators, parents and students.» Back to top
Energy & Utilities
Whether residential, commercial or industrial customers, we have worked with electric utilities to manage their relationships with customers. Over the years, we have developed a detailed understanding of utility issues and a base of information that provides a context for intuitive judgment. » Back to top
Government
From highway transportation and safety issues to recycling and economic development, we have worked with many government agencies to help guide their decisions and improve public services.» Back to top